By Ife J. Ibitayo
If raising money in this day and age is tough, getting attention is excruciating. Having blogged for years to my small but mighty band of subscribers, I’ve been tempted to conclude that I’ve been shouting into the void. Or, as the late great Samuel Coleridge put it, there’s “water, water everywhere, but not a drop to drink.”
Start the Articles
The art of getting attention is alchemical in nature, a mixture of science and magic that boggles the brain, frustrates all formulas, and defies duplication. I’ve learned this is the hard way in the comic book space. There are only so many outlets that cover indie comics, and even those that do have only so much reach. The comic-book equivalent of The Rolling Stones and Vogue is hard to identify, and if found, they’re not going to be talking about your indie Kickstarter.
Credit: The Pullbox
Start the Follows
The flip side of this is developing an organic following through the power of social media. I’ve heard so-called marketing gurus recommend, “Find your crowd and craft your message to match that audience.” But that guidance sniffs of the inauthentic. it feels like trying to snap off a piece of your soul and wrap it up in a pretty box so that other people will devour it. And with that kind of dubious outlook on Instagram and TikTok, you could imagine how that journey has gone for me.
But in the midst of this Kickstarter, I’ve had to remind myself why I leapt into the publishing industry in the first place: Because I love telling stories.
Don’t Stop the Stories
I was a Toy Story kid. I played with action figures and wind-up contraptions long after many of my classmates had grown out of them. I had narratives that needed to be expressed via mouthed sound effects and flying plastic playthings.
I scribbled down short stories, mixed together beats, and cobbled up dance videos long before that became vogue because I’ve always enjoyed sharing my creations with the world.
Conclusion
I have not figured out the best way to reach people yet. I might not go viral anytime soon or become the next overnight internet sensation. But I will continue striving to get my work out there. Because as much as I love creating art for myself and art “for art’s sake”, nothing quite compares to making other people feel deeply. And if I can have the privilege of making even one more person feel deeply, I will continue to wrestle with this inscrutable beast called the internet.
Our Kickstarter for the first issue of Let My People Ball is live from August 15th, 2023 to September 14th, 2023 and can be accessed here: https://www.kickstarter.com/projects/let-my-people-ball-1/the-biballical-chronicles-let-my-people-ball-issue-1
